Scentful
Aromatic & Discover
Branding, Editorial
Software
Illustrator, Photoshop, InDesign
Project
Scentful: Aromatic & Discover is term 1, the THEROY/research part of the HIVE Project. The objective is to research an area—scent—and produce a catalogue, a peripheral item, a process book, and a packaging.
Concept
I am fascinated by the connection between scent and emotions. Among the five senses, smell stands out as the essential link to memory and emotions. Many of us take our sense of smell for granted, often overlooking its profound influence on us. This project delves into the incredible power of scent, exploring its psychological effects and the power of fragrance.
The catalogue dives into the history of scent, examining how scents influence the brain and memories, impact mood and behaviour, and share interesting, often neglected, facts about the smell.
A fortune teller is constructed as the peripheral item as an entertaining game. It is designed to suggest the next scent to try based on one’s personality and occasion.
The process book leads to the discovery into an individual’s best suits scent. Fragrance, a common scent product, provides a highly accessible pathway to evoke emotions. The book defines fragrance, explores its components and types, and offers guidance on finding the best fragrance for you.
