Smack
Rebranding & Video Advertisement
Animation/Video, Branding
Software
Illustrator, Photoshop, After Effects, Premier Pro
Project
The objective was to create a new brand identity system for an organization of our choice. Then, this year, I created a 15-second commercial video for Smack with my mentor, Elbert Baker.
Concept
The organization I chose was Smack Pet Food. The concept of the logo conveys the idea that “Smack provides a lip-smacking high-quality food for dogs and cats.” A smiley face with the tongue sticking out is used to show that the brand is “always good.”
An organic green colour is chosen to address the freshness, healthiness, and nutritiousness of Smack’s ingredients. It also reflects the brand’s commitment to being environmentally friendly—Smack is a brand you can trust!
Additionally, the advertising video showcases the high-quality, natural ingredients of Smack. The goal is to make the audience eager to purchase Smack; when people see Smack, they think of wellness and freshness for their pets.
